A marketing growth consultancy

ROI for marketers

Few marketers understand the commercial value of marketing. As a result, they waste dollars on activities that don't break even.... Teach them to measure ROI and they will become value generators.

Give them a dollar, they'll give you two dollars back.

About us

Who we are

We are a boutique consultancy. A few highly experienced individuals who have worked client-side and agency-side.We help CMOs and heads of digital get positive returns on marketing investment. We get the right process, tech and data to fuel growth - and then train marketers how to put ROI at the centre of everything they do.The message sounds easy. Making it happen in a complex environment is not. But by working with the whole team, we’ll help you get the results you want.

Services

What we do

Our services focus on getting ROI-driven growth out of your marketing budget.

01.

ROI modelling

Every marketing campaign needs an ROI plan. We help you build a model for estimating ROI, and then we teach marketers how to use it.

What you're asking

  • What was the ROI of our last marketing campaign?

  • If we had $100k extra budget, what would we spend it on?

  • Are all marketers accountable for results?

What we deliver

  1. Define the ROI models, 4 weeks

  2. Implement model in initial campaign, 4 weeks

  3. Roll out to similar campaigns, 4 weeks.

02.

Analytics

We have to put data in the hands of every marketer. That means keeping it simple, and making it accessible. Once we’ve defined the model, we will build a few simple dashboards to measure performance.

What you're asking

  • Do all marketers have access to the same basic campaign dashboards?

  • Is everyone reporting the success of campaigns the same way?

  • Do I trust the data or does it often contain errors?

What we deliver

  1. Audit of Google Analytics or Adobe Analytics, 2 weeks

  2. Remediation of Google Analytics or Adobe Analytics, 4 weeks

  3. Dashboard build in PowerBI, Tableau or Looker Studio, 4 weeks

03.

Governance

Now we need to lock down the process, or the data will contain errors. We can accept change as long as it’s managed.

What you're asking

  • Can I compare the results of similar campaigns in different countries?

  • Are all marketers and agencies using the same UTM tracking?

  • Are we tracking offline marketing?

What we deliver

  1. Taxonomy workshop

  2. Process review

  3. Uplifter UTM manager implementation

04.

Marketing automation

Once we’ve locked down the process, we can use martech to automate and scale our efforts.

What you're asking

  • Do we only give sales teams the hottest leads of the highest quality?

  • Are we nurturing leads all other leads until they pass the lead score?

  • Have we automated all key offline journeys?

What we deliver

  1. Build lead scoring model

  2. Review customer paths and create lead nurturing automations

  3. Test model in situ with live journeys

Clients

Who we work with

We work with four types of client...

01.

B2C CMOs and heads of digital

  • How do you reduce CPA and win the most profitable customers? How do you retain your most profitable customers and increase your share of their wallet?

  • How do you measure the value of awareness activity? Should you be spending more, or less, on brand?

  • How do you build a case for further investment in marketing?

02.

B2B CMOs and heads of digital

  • How do you close the loop and report end-to-end, when the sales team work so separately from marketing?

  • How do you hold marketers to account when the sale happens in an intermediary channel?

  • How do you help the CFO see marketing as an investment, not a cost?

03.

VC-funded scale-ups

  • CAC, win rates, lead times and CLTV. Which KPIs do your investors care about?

  • What is your business model? And is it scalable (and profitable)?

  • What 5 risks are most likely to stop your achieving your results (and what are you doing about them)?

04.

Start-up founders

  • Staff, customers, model and cashflow. What all founders need to know before they start a business

  • Crunching through the gears. Why scaling too fast could kill your business

  • One battle after another. Managing growth in a perma-crisis.

Contact us

Your first 2 hours are free

We can’t propose a solution until we’ve fully understood the problem.
You won’t choose us until you’ve seen the way we work.
So we won’t charge you for that all-important Discovery Session: two hours in your office, or on Teams, to dig deeper, to properly understand what is going on, and what needs to be fixed.
That way, our proposal will be on the money, and your confidence in choosing us in choosing us.

In the meantime, if you want to find out more, either fill out the form or book yourself a meeting.

Send us a message

Book a meeting

Thank you

Thank you for reaching out to us. We'll be in touch very soon.

Privacy Statement

Purpose
Kingwell Consulting Ltd understands that your privacy is important to you and that you care about how your personal data is used.We respect and value the privacy of all of suppliers, employees and customers and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.What does this statement cover?
This Privacy Statement explains how we use your personal data: how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data. This Privacy Statement should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details below.What is personal data?
Personal data is any information that relates to an identified or identifiable living individual. Different pieces of information, which collected together can lead to the identification of a particular person, also constitute personal data. Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as social media handles, IP addresses and other online identifiers.The personal data that we use is set out below in this Statement.What are your rights?
Under the GDPR, you have the following rights, which we will always work to uphold:The right to be informed about our collection and reuse of your personal data.The right to access the personal data we hold about you. Part 10 will tell you how to do this.The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete.The right to be forgotten, i.e. the right to ask us to delete/dispose of any of your personal data that we have.The right to restrict/prevent the processing of your personal data.The right to object to us using your personal data for a particular purpose or purposes.The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract. You can ask us for a copy of that personal data to re-use with another service or business in many cases.For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided below. Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau. If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.What personal data do we collect?
We may collect some or all of the following personal data (this may vary according to your relationship with us):NameAddressBusiness NameEmail AddressTelephone NumbersJob TitleSocial Media HandlesPayment InformationPhotographsQualificationsHow do we use your personal data?
Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it.Your personal data may be used for one of the following purposes:Supplying our products and services to you. Your personal details are required in order for us to enter into a contract with you.Communicating with you. This may include responding to emails or calls from you (you may unsubscribe or opt-out at any time by contacting [email protected]).With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email with information and news on our products and services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.How long will we keep your personal data?
We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected.How and where do we store or transfer your personal data?
We will only store or transfer your personal data within either the UK or European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein.This means that your personal data will be fully protected under the GDPR or to equivalent standards by law.If we have a business reason to transfer your data to a third party or group company based in the USA, we will advise you in advance. This transfer may be protected if they are part of the EU-US Privacy Shield. This requires that third party to provide data protection to standards similar levels of data protection to those in Europe.More information is available from the European Commission.Please contact us using the details below for further information about the particular data protection mechanism used by us when transferring your personal data to a third country.What 3rd parties process my data and why?Customer Relationship Management: PipedriveWe use Pipedrive process and respond to messages, demo requests, newsletter, mail, and feedback from existing and prospective partners / customers as quickly as possible, we use the CRM system, Pipedrive, which assumes the role of a data processor.Pipedrive is a private limited company established under the laws of the Republic of Estonia, with the address Paldiski mnt 80, Tallinn, 10617, Estonia. The company is registered in the Estonian Commercial Register under reference number 11958539, and a subsidiary of Pipedrive US. For this purpose, we have entered into a contract with Pipedrive using so-called standard contractual clauses, in which Pipedrive undertakes to process User Data only following our instructions and to comply with the EU level of data protection.You can learn more about the Pipedrive privacy policy here: https://www.pipedrive.com/en/privacyAnalytics: Microsoft ClarityWe use Microsoft Clarity and Microsoft Advertising to help us understand how you use and interact with our website which helps us improve our product. This platform provides behavioural metrics, heatmaps and session replay. Website usage data is captured using first- and third-party cookies and other tracking technologies.Additionally, we use this information to determine the popularity of our different features of our product, to understand how to improve its usability, and to identify fraud and misuse of our platform.You can learn more about the Microsoft privacy policy here: https://privacy.microsoft.com/en-GB/privacystatementAnalytics: Google Analytics 4We use Google Analytics 4 to collect clickstream data. We need this data to understand how you use our website so we can improve its design and functionality. We also need the data to get the most out of our marketing campaigns.Google doesn't collect Personally Identifiable Information (PII) When collecting data, Google Analytics 4 does not log or store IP addresses. Google Analytics drops any IP addresses that it might collect from EU users before logging that data via EU domains and servers.Google Analytics does provide coarse geo-location data by deriving the following metadata from IP addresses: City (and the derived latitude, and longitude of the city), Continent, Country, Region, Subcontinent (and ID-based counterparts). For EU-based traffic, IP-address data is used solely for geo-location data derivation before being immediately discarded. It is not logged, accessible, or used for any additional use cases.When Google Analytics collects measurement data, all IP lookups are performed on EU-based servers before forwarding traffic to Analytics servers for processing.You can learn more about the Google privacy policy here: https://policies.google.com/privacyDo we share your personal data?
We will not share any of your personal data with any other third parties for any purposes, subject to one important exception.In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.How can you access your personal data?
If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a Subject Access Request. All subject access requests should be made in writing and sent to the email address shown below.There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests), a fee may be charged to cover our administrative costs in responding.We will respond to your subject access request within one month of receiving it.Normally, we aim to provide a complete response, including a copy of your personal data within that time.In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request.You will be kept fully informed of our progress.How do you contact us?
To contact us about anything to do with your personal data and data protection, including to make a Data Subject Access Request, you can…Email us: [email protected]Changes to this Privacy Statement
We may change this Privacy Statement from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.Date of last review: May 2026